NEWS

Musliu & Asociații assisted the companies of Schwarz Group in the acquisition of La Cocoș

The Romanian Competition Council authorized the transaction through which the companies of Schwarz Group, present in Romania through Kaufland and Lidl, acquired  a majority interest in La Cocoș, the most important local player on the hypercash food market. With revenues of EUR 175.4 billion in fiscal year 2024, Schwarz Group is an international leader in the retail industry.

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The law firm Musliu & Asociații assisted the companies of Schwarz Group in this complex endeavor, managing the authorization process before the competition authority.

The team involved included Diana Musliu, Managing Partner, Dr. Iuliana Zlatcu, Senior Competition Economist, Andreea Lăcătuș, Senior Associate and Antonio Ivan, Associate.

The transaction involved a complex analysis procedure of the business model of La Cocoș, a hypercash store different from classic food retail. This evaluation led to a conditional authorization decision, requiring behavioral commitments from the companies of Schwarz group.

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The absolute novelty of this economic concentration was its passage through Phase II, which is essential for large-scale concentrations, as a summary analysis (Phase I) is not considered sufficient to assess the effects on the market.